Within a mere two years, the Centers for Medicare & Medicaid Services have required that insurance policies distinguish among physical exercise benefits, wearable activity monitors, and cognitive enhancement initiatives.
Per national records, cognitive enhancement, often referred to as cognitive training, has seen the quickest surge as a Medicare Advantage fitness perk.
Over 25 percent of Medicare Advantage plans that include fitness-related benefits now provide cognitive exercises, which are commonly bundled with health club memberships. Cognitive training solutions such as BrainIQ have rapidly gained traction among both Medicare Advantage firms and their patrons.
For some, this benefit might appear to have emerged overnight – considering Medicare sanctioned the inclusion of cognitive training in these plans just in 2019.
